Mary-Jane TAYLOR & Coralie McCORMACK

Creative Critique in Visual Communication: Effective Feedback in Design Projects Through Voice-Centred Studio-Based Communication and Online Delivery

Abstract:

Creative review and critique in visual communication education is critical to learning and creative design outcomes. If we accept that creative outcomes are vital to design learning, and critique is critical to learning through design, then it is imperative that teachers investigate their practice of giving feedback on student artefacts, especially in the design context and the rapidly evolving virtual and online environment of contemporary education.

This imperative is even greater if we accept that assessing creativity, and critique of design artefacts, is highly contestable and an emotionally charged event. How does the design teacher construct creative knowledge for the student designer? How can individual teachers analyse and improve their critique on student learning products and incorporate the improvements into their everyday teaching practice?

Oral communication plays an important scaffolding role in developing socially-held and shared knowledge of creativity and the design artefact. This paper reports an action-orientated process in which final year graphic design students, a design lecturer and her colleagues collaborated to develop, trial and revise, a checklist for giving constructive verbal critique, both online and face-to-face, in a design project-based context.

This paper builds upon – and updates – our initial research presented at ACUADS 2004, ‘Critiquing critique: Investigating effective verbal feedback in graphic design critiques’.

Download Creative Critique in Visual Communication: Effective Feedback in Design Projects Through Voice-Centred Studio-Based Communication and Online Delivery (104.45 KB)

Mary-Jane TAYLOR & Coralie McCORMACK:

Mary-Jane Taylor is a Senior Lecturer in the Bachelor of Graphic Design course, School of Design & Architecture, at the University of Canberra. Mary-Jane ran a successful multi-disciplinary design consultancy in Sydney for a number of years before entering the teaching profession to establish the graphic design course at the University of Canberra. She teaches both undergraduate and postgraduate students in graphic design, convenes the senior year in graphic design and the interdisciplinary subject Special Study: Work Experience, and is a long-time member and former state president of the Australian Graphic Design Association (AGDA). She is currently undertaking postgraduate studies with a focus on creative critique in online education in visual communication.

Coralie McCormack is a Senior Lecturer in the Centre for the Enhancement of Learning, Teaching and Scholarship at the University of Canberra, specialising in postgraduate research supervision, mentoring, evaluation of learning and teaching, and narrative approaches to teaching and research.