Reflection and Graphic Design Pedagogy: Developing a Reflective Framework to Enhance Learning in a Graphic Design Tertiary Environment – The Australian Council of University Art and Design Schools

he pedagogical approach employed in the graphic design program at the University of Wollongong is based primarily on a blend of project-based and studio-based learning. Emerging from experience and observations of teaching in this environment, the researcher has identified potential for enhanced learning through a formalised reflective framework. This may address concerns that current teaching frameworks over emphasise the design project, leaving the student at risk of not learning from the design process itself.

This paper will describe the ongoing development and implementation of a formalised reflective framework into the University of Wollongong undergraduate graphic design program. Informed by staff and student feedback, and the researchers observations, this paper will evaluate the outcomes to date and suggest future directions.

About the author

Grant Ellmers lectures in graphic design and digital media in the Faculty of Creative Arts at the University of Wollongong. He lectures in web design and production, and the emerging area of motion graphics. Grant is specifically interested in exploring the perspective the graphic designer possesses that will afford a unique contribution to the development of these media.

Grant previously lectured at the University of Canberra (1999-2002) and was primarily responsible for initiating the new media component of the graphic design program. During this time, he played an influential role in the implementation of the University of Canberra’s website interface and information architecture.

Grant obtained a Master of Visual Arts from the Australian National University in 2000, where he investigated issues of national identity and memorialisation within a post-colonial framework. His current research focus is graphic design pedagogy and Grant is enrolled in a Masters by research in the Faculty of Education at the University of Wollongong, investigating the role reflection can play to enhance learning outcomes for the graphic design student.